Why Indians Love their Scotch Whisky & What’s the new favourite for Whisky loyalists?


In November 2012, the New York Times reported India as the largest guzzler of whisky in the world and the fastest growing market.


After all, who can forget that larger than life image of Amitabh Bachchan in the 1970s, holding a glass of whisky in one hand, leaning his elbow on the bar and gazing at the glamorous woman dancing in front of him? Cracking multi-million deals and fighting the bad guys, Amitabh Bachchan with that glass of whisky is the epitome of class, power and grandeur.


Be it Don, Great Gambler or Sharabi, that glass of whisky to us, Indians is a symbol of strength and supremacy. The British Colonial rule brought the whisky drinking culture to India. Even today, across India, Scotch whisky is considered to be the finest whisky available to mankind, synonymous with luxury and elegance, in important whisky drinking states like Punjab and Haryana.


Black Dog has always been a familiar and favourite brand of Scotch whisky in India that understands our strong palate and love for distinct flavours. Recently, they have launched a new whisky known as the Black Dog Triple Gold Reserve celebrating 130 years of Black Dog Whisky.


In a beautiful Gold bottle, the Triple Gold Reserve by Black Dog is a triple matured, Premium Scotch Luxury whisky. This whisky is smooth, and subtle with beautiful aromas and a robust yet delicate flavour. Priced around Rs1600 and Rs2500 (varies as per State Taxes), it has a familiar yet better taste. There are a growing number of Scotch consumers in India, and United Spirits has introduced this whisky keeping in mind what we, Indians really like, sheer excellence!


This whisky with its refine taste is making more and more Indians appreciate the blend, and whisky loyalists, like my dad and boyfriend are even switching to the Triple Gold Reserve by Black Dog.

Disclaimer: This content is only meant only for people above the age of 25 years.


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